How-to Tech

How to implement Google Analytics with Google Tag Manager

google tag manager

You can easily add and change your Google Analytics code and other tags on your site using Google Tag Manager, a free application that allows you to do so without writing a single line of code. Update your Google Analytics code on your website quickly and easily with this method.

The following information will help you understand Google Tag Manager.

What is Google Tag Manager?

If you’re looking for a free solution that allows users to manage and distribute advertising tags on your app and website without drastically changing the code, try Google Tag Manager. Through GTM, information from one data source or your website gets exchanged with another data source.

Tags get managed using GTM because all of the code is in one location. As a marketer, Tag Manager has the added benefit of allowing you to manage the code on your own.

Why do you need Google Tag Manager?

Without having to change your website’s code, you may deploy several sorts of tracking tags like the Google Analytics tracking code using GTM. Additionally, you may add codes for tracking events, conversions, and retargeting using the Tag Manager tool.

It is necessary to set up event monitoring and manually update all download links to keep track of the file downloads on your site. A file download tracking tag can get added to your site’s Google Tag Manager if it’s already been set up. With GTM, you may put a variety of tracking codes, including Google Analytics, on your site to measure visitor behavior.

How can I use Google Tag Manager to deploy Google Analytics?

The following are the steps on how you can implement Google Analytics with Google Tag Manager:

● Google Tag Manager may be downloaded for free.

● You may create an account after logging in.

● In the Account Name section, provide the desired account name for your account, e.g.

● You may put your website’s name as the Container name in the Container Setup phase.

● The snippet of the tracking code will get sent to you through email, and you’ll need to paste it into your site. In the header.php file of your WordPress site, you may paste the code in several different ways.

● By clicking on the Untitled Tag area, you may rename the tag.

● To get started, click on the large button that reads “Choose a tag type.”

● Click on Universal Analytics in Google Analytics.

● Pick New Variable from the dropdown menu under Google Analytics Settings.

● It is followed by the creation of an ID for your Google Analytics tracking code and the naming of that variable.

● When you are finished, click Save.

● Select a trigger for this tag by clicking on the large icon.

● Select All Pages for a simple Google Analytics setup.

● You can now publish your Google Analytics tag by clicking the Save button at the top of the page.

● You’ll need to submit your newly-created tag to the site’s administrators. From the left-hand menu, pick Tags.

● Click on the Submit button after selecting the Google Analytics tag.

Set up advanced Tracking using MonsterInsights

Step 1: Track Line and Button Click out of the box

Go to the Google Tag Manager website and click on the Sign-Up button to get started. Signing in with your Google account is the next step in the process. The Create Account page for Google Tag Manager will appear once you’ve completed the process.

Fill in your account name and country in the Account Setup box, then click Save. After selecting ‘Web’ as the container location, click on the Create button.

Step 2: Setup form Conversion Tracking

An excellent option for Google Tag Manager is MonsterInsights. Easy to use, and no need to spend time learning how to utilize it. Out-of-the-box, MonsterInsights offers a wealth of sophisticated capabilities.

Google Analytics may easily get integrated into WordPress sites without altering any code. No need to set up separate tags on your WordPress website.

Step 3: Track eCommerce Performance in just a few clicks

Enable Enhanced Ecommerce with a few keystrokes and find out how your online business is performing in real-time. As a result of the eCommerce add-on, you can track revenue and conversion rate, popular products, and conversion sources in Google Analytics.

It may also get used to better understanding the behavior of your consumers if you have any. There is information on which sites they view, which goods they add to the cart and delete from the cart, and how much time they spend until they complete a transaction available to you in real-time.

Step 4: Enable Scroll Tracking without Coding

Scroll depth may get tracked with MonsterInsights. Your website’s scroll monitoring will show you how far users have scrolled. If you want to increase conversions, it is helpful to measure to keep track of.

To increase clicks and sales, you may figure out the average scroll depth of your site and position CTAs in the correct spot.

Google Tag Manager FAQ

Ques 1: Which disadvantages come with Google Tag Manager?

On the downside, you need some technical expertise, it takes time, and you’ll need to set aside time for debugging difficulties.

Ques 2:  Is it easy to use Google Tag Manager?

Using GTM requires some technical know-how and training, which may not be easy for the client.

Download MonsterInsights

Conclusion

The bottom line is that if you’re ready to learn how it works, Google Tag Manager can make your life a whole lot simpler.

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