How-to Tech

How to Enable WordPress Email Tracking (The Easy Way)

email tracking

Your emails will be marked as spam by WordPress since it relies on the PHP mail function, which is unreliable and frequently labels your emails as spam. Your WordPress emails will be delivered more reliably if you use an SMTP server.

Here is what you should know about the WordPress mail SMTP plugin.

For Email Tracking, do I need a plugin that keeps a log of Emails?

To keep track of emails, you do not need an email log plugin installed on your computer. A separate email log plugin isn’t necessary if you use WP Mail SMTP Pro. Using WP Mail SMTP’s email logging feature, you can keep track of all emails sent from your site.

Whether you’re using WPForms or Contact Form 7, WP Mail SMTP is compatible with most of the contact form plugins.

WordPress SMTP and tracking should get handled by the same plugin to avoid plugin conflicts that might impair email delivery.

How does Email Tracking work in WP Mail SMTP?

There is an invisible one-pixel picture added to email content by WP Mail SMTP to identify whether it gets opened. There’s a WordPress REST API endpoint on your site that you may access using this link. When an email gets opened, your WordPress site receives a signal.

That’s how the available tracking data is updated. You would not be penalized for using the picture in your email spam score. When you use WP Mail’s SMTP click link tracking, your website links get immediately replaced with a trackable URL.

It allows the plugin to detect the click without interfering with the operation of your website’s functionality. Special links get not replaced by link tracking.

How to enable WordPress Email Tracking?

Step 1: Install WP Mail SMTP Pro

Your WordPress emails may only get tracked with the Pro license or above. When using the Pro version, you can keep track of your emails. You may store both the content and the attachments. It acts as a “Sent” folder for WordPress emails. It gets recommended to get the Elite license because it comes with White Glove Setup.

The WP Mail SMTP support staff will set up or Mailgun for your site with the help of a professional. To install the plugin on your own, you’ll need to download the plugin zip file from your WP Mail SMTP account’s Downloads page.

It’s a simple matter to store it on your PC by clicking the orange Download WP Mail SMTP button. Navigate to the Plugins section of your WordPress dashboard > click on Add New.

To do this, click the Upload Plugin button at the top of the screen and follow the instructions.

Click on Choose File to choose the plugin zip file from your Downloads folder. Click install now to install it.

Once you’ve installed and enabled the plugin, the WP Mail SMTP Setup Wizard will appear.

Step 2: Choose an email provider

WP Mail SMTP offers two methods of email tracking. If your emails are being opened and clicked on, you’ll know. It works with all of WP Mail SMTP Pro’s email clients.

The delivery status tracking shows you whether or not the email was successfully delivered and received by the recipient.

You can also see if it was delivered. Then, click the mailer you’d want to utilize. Using our guide, you may connect to your selected SMTP server or API by following the instructions. Your tracking link and open email tracking will continue to work if you switch mailers.

You won’t check if emails have been delivered, but that’s a minor inconvenience.

Step 3: Enable WordPress Email Tracking

Email tracking does not require any setting. A small tracking pixel will be automatically added to every HTML email sent from WordPress by the plugin. Only the tracking pixel has to be turned on in the plugin.

You have the option to track clicks, email opens, or both. To begin, go to WP Mail SMTP > click on the Settings tab.

You may now open your email logging settings by clicking the Email Log option at the top of the Settings screen. The Email Log should be enabled. In such a case, tick the box.

Your email logs will be erased if you choose a Log Retention Period other than Forever.

You should be aware that this will also remove any linked attachments.

Step 4: Check Email Tracking Analytics in WordPress

From the Email Log page, you can examine email open and click metrics. An overview of audience involvement may be seen here. In the admin panel, go to WP Mail SMTP, then Email Log.

There are now two new columns for tracking opens and clicks.

There’s no better way to get a summary of your email interactions in one place than this. The email tracking information may be viewed by opening any email login a new tab or window.

All the information regarding an email can be found in one location, which is a really useful feature.

From the Tools menu in WP Mail SMTP, you may export email log data.

A copy of the email will be exported when using EML export.

WordPress Email Tracking FAQ

Ques 1: To send emails using WordPress, why use an SMTP server instead of your local computer?

Using an SMTP server is the best method to ensure that your WordPress emails are delivered. To ensure that a legitimate sender transmits email, SMTP servers employ authentication.

Ques 2: In SMTP, what does the EML Export functionality do?

When viewing emails in EML format, you can see what was sent and received.

Download WP Mail SMTP


All in all, Email monitoring allows you to check whether or not the emails you send from WordPress are being received and opened by your receivers.

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